LIL DURK IS THE FACE OF BEATS BY DRE’S NEW HEADPHONES CAMPAIGN
Written by Nate Matthews on October 14, 2021
Lil Durk is continuing his explosive run in 2021 with a new brand collaboration. The Chicago rapper is teaming up with Beats By Dre headphones for a new campaign involving fashion company A Cold Wall*.
On Monday (October 11), Durkio and Beats announced the collaboration with a video showing The Voice rapper modeling the new headphones and various pieces of clothing from the luxury line.The Beats Studio3 Wireless headphones come in an ACW concrete colorway, which has a slate-and-chalk palette. The ACW logo is printed on the sidearms, inner arm, and case. The pair of headphones will also come in recycled wood fiber-crafted packaging.
“Building a literal link between environment, inspiration, material, and function enabled us to project shared, hyper-local, hyper-global influences as a keystone for a universal community,” said ACW founder Samuel Ross in a statement. “By this, I mean through the cinematography, the shifting of environments and location—the catalyst of music playing a major role in transporting a listener, or transforming a physical environment.”
Elibert, Mark. “Lil Durk Is the Face of Beats by Dre’s New Headphones Campaign.” HipHopDX, HipHopDX, 11 Oct. 2021, https://hiphopdx.com/news/id.65116/title.lil-durk-beats-headphones-collaboration.